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_WAKE FOREST INNOVATION QUARTER: MERGE SERIES VISUAL IDENTITY + POSTER DESIGN
Wake Forest Innovation Quarter is a progressive district in Winston-Salem, NC focused on research, business and education in biomedical, pharmaceutical and biotech.
Merge is a series created by WFIQ to inspire interactive dialogue on the intersection of art and science. We were tasked to create a visual identity and poster for the series that would start the conversation and communicate the strategy behind the events.
The goal was to create an adaptive visual identity that morphs, representing the concept behind Merge. Using illustrations of the heart and brain, we represented Art + Science merging together as one. Utilizing both sides of the poster creates and engaging experience regardless of your viewpoint.