_WE CREATE + BUILD BRAND DISTINCTION

Device is a tight-knit group of creators and collaborators who offer our clients a range of heart-pounding branding, packaging and interactive design. 

We are craftsmen and craftswomen who love what we do.

We’re daring enough to pitch attention-grabbing ideas that may be out of your comfort zone and then prove we can design them, build them, print them and launch them. 

We never let fear get in the way of an amazing outcome.

Our clients run the gamut from B2B to B2C to WTF. We’ve conceptualized and crafted ideas for both start-ups and established companies - from art to ads, booze to books, and cuisine to couture.

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DEVICE CREATIVE COLLABORATIVE
500 N MAIN STREET STE 200
WINSTON-SALEM, NORTH CAROLINA

SHANE CRANFORD
PARTNER / CREATIVE DIRECTOR
× / 1 / 336 / 501 / 5149 | 
+ / EMAIL

ROSS CLODFELTER
PARTNER / CREATIVE DIRECTOR
× / 1 / 336 / 403 / 9396 | 
+ / EMAIL


_STRATEGY & CREATIVE SERVICES

Brand Positioning

Brand Platform

Competitive Analysis

Market Research

Naming

Consultation

Brand Identity

Packaging

Web Design & Development

Print Design

Visual Identity

Environmental Design

Photography

Social Branding

Marketing

Videography

Art Direction

Copywriting


_PROCESS BASICS

 

01 LISTEN

 

02 CREATE

 

03 LAUNCH
 


_CLIENTS & COLLABORATORS

ALLEN + ROTH
BAILEY PARK
BAILEY POWER PLANT
BLACKPINE DEVELOPMENT
CHAMPION
CHAMPION LIFE
CONE HEALTH
CROP HAIR SALON
DMA ARCHITECTURE
E. & J. GALLO WINERY
GURKHA CIGARS
HANES

J.R. LIGGETT'S
KOBALT TOOLS
KRISPY KREME
LAT, PURSER & ASSOCIATES
LISA VORCE
LOWE'S
LYNN LEE CANADIAN WEDDINGS
METHOD + STANDARD VODKA
MIDNIGHT MOON MOONSHINE
MYFONTS.COM
NORTHWESTERN UNIVERSITY

PANERA BREAD
PIEDMONT DISTILLERS
REYNOLDA HOUSE
RICHARD CHILDRESS RACING
SUNSHINE BEVERAGE CO.
SUTLER"S SPIRIT CO.
URBAN VINTAGE
VF JEANSWEAR
WF INNOVATION QUARTER
WHISTLEPIG
WRANGLER
YOUNGER FURNITURE



 

"I BELIEVE IN CREATING A STORY WITHOUT AN OBVIOUS LOGO, STAMP OR MOTIF. CRANFORD AND CLODFELTER CAN DO THIS IN THE MOST OUT-OF-THE-BOX CREATIVE WAYS. HOW MUCH DO I RESPECT THEIR WORK? I ASKED THEM TO REBRAND MY COMPANY. THEY ARE THE MOST TALENTED TEAM OUT THERE.”

LISA VORCE 
/ CELEBRITY
EVENT PLANNER
/ LISA VORCE CO
 

"WE REACHED OUT TO DEVICE AFTER BECOMING FRUSTRATED WITH THE DIRECTION MOST CONDOMINIUM BRANDING WAS HEADED AND ASKED THEM TO HELP US DIFFERENTIATE OUR DEVELOPMENT PROJECTS. DEVICE DID JUST THAT AND MORE. THEY CREATED SOME TRULY BEAUTIFUL DESIGNS THAT WERE UNIQUE AND HELPED OUR PROPERTY STAND OUT IN A CROWDED MARKET PLACE."

ADAM PURSER
/ PROJECT DEVELOPER
/ LAT, PURSER & ASSOCIATES

"TAKE EVERYTHING YOU MIGHT EXPECT FROM A SPIRITS COMPANY AND THROW IT OUT THE WINDOW. DEVICE CREATIVE COLLABORATIVE HAS CREATED A BRAND AND PACKAGING DESIGN FOR SUTLER’S SPIRIT CO. THAT IS STRIKING AND BOLD. THEY STAND OUT IN A CROWDED MARKET, EMBRACING THEIR VISUAL DIFFERENCES THAT REFLECT THE PRODUCTS THEY SELL.”

THERESA JOHNSON 
/ WORLD'S LARGEST DESIGN BLOG
THE DIELINE


WHEN I ASKED DEVICE CREATIVE COLLABORATIVE TO CRAFT MY NEW BRANDING, I KNEW THEY WOULD DO AN AMAZING JOB. BUT THE FINAL DESIGNS WERE MORE COMPLEX AND BEAUTIFUL THAN I COULD EVER HAVE IMAGINED.  THE TALENT AT DEVICE PUSHES ORDINARY BOUNDARIES IN ORDER TO PRODUCE UNEXPECTED, STUNNING VISUALS THAT REPRESENT SUCCESSFUL BUSINESS OWNERS TO A TEE. HOW VERY PROUD I AM TO BE AMONG THEM!”  LYNN LEE / PRINCIPAL + CREATIVE DIRECTOR / LYNN LEE CANADIAN WEDDINGS

LYNN LEE
/ PRINCIPAL + CREATIVE DIRECTOR
/ LYNN LEE CANADIAN WEDDINGS


_SELECT AWARDS & RECOGNITION

COMMUNICATION ARTS
DESIGN ANNUAL - 2015

COMMUNICATION ARTS STUDIO FEATURE

COMMUNICATION ARTS
TYPOGRAPHY ANNUAL - 2013

COMMUNICATION ARTS
TYPOGRAPHY ANNUAL - 2014

COMMUNICATION ARTS
TYPOGRAPHY ANNUAL - 2015

COMMUNICATION ARTS
TYPOGRAPHY ANNUAL - 2016

COMMUNICATION ARTS
TYPOGRAPHY ANNUAL - 2017

 

PRINT REGIONAL DESIGN
ANNUAL - 2016

PRINT TYPOGRAPHY & LETTERING

SOUTHEASTERN MUSEUM COMPS

TYPE DIRECTORS CLUB - 2015

TYPE DIRECTORS CLUB - 2016

TYPE DIRECTORS CLUB - 2017

UNDERCONSIDERATION: FPO

GRAPHIS DESIGN ANNUAL

GRAPHIS LETTERHEAD 8

HOW INTERNATIONAL DESIGN ANNUAL - 2015

HOW INTERNATIONAL DESIGN ANNUAL - 2016

HOW BEST OF

PRINT REGIONAL DESIGN
ANNUAL - 2013

PRINT REGIONAL DESIGN
ANNUAL - 2014

PRINT REGIONAL DESIGN
ANNUAL - 2015


_SELECT BOOK FEATURES

BEST PRACTICES FOR
GRAPHIC DESIGNER  

DESIGN SCHOOL: LAYOUT  

DESIGN SCHOOL: TYPE  

LADIES OF LETTERPRESS  

LOGO LOUNGE MASTER LIBRARY  

EXPRESSIVE TYPE

TYPOGRAPHY 35 - TDC

TYPOGRAPHY 36 - TDC

TYPOGRAPHY 37 - TDC

LUEZERS ARCHIVE: BEST
PACKAGING DESIGN WORLDWIDE

OUTSIDE THE BOX

NICE TO MEET YOU AGAIN  

 

PACKAGING THE BRAND  

VICTIONARY  SPECIAL EDITION 


_SELECT ONLINE FEATURES