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MIDNIGHT MOON

BRAND STRATEGY / IDENTITY / COLLATERAL / PACKAGING / EXPERIENTIAL

Midnight Moon is moonshine so authentic you’ll feel lawless for drinking it. Handwritten and traditional typefaces allude to a generations-back approach to distillation. Prohibition-era iconography and twine-tied paper packaging suggest a product that subverts norms. Branding collateral from purpose-printed cups to gift boxes crafted from wooden crates are a wink to the whole moonshine experience. Midnight Moon is criminally serious about its libations – and we’re a willing accessory.

- // AWARDS // COMMUNICATION ARTS DESIGN ANNUAL / PRINT REGIONAL DESIGN ANNUAL  / HOW INTERNATIONAL / LÜRZER'S ARCHIVE

 
 
 
 
 

"OUR EXPLOSIVE GROWTH AND MASS-MARKET ACCEPTANCE HAS BEEN FUELED BY DEVICE'S BRANDING" 

- SARAH LEROY / SVP OF MARKETING / PIEDMONT DISTILLERS, INC.