BRAND STRATEGY / IDENTITY / COLLATERAL / PACKAGING / EXPERIENTIAL
Midnight Moon is moonshine so authentic you’ll feel lawless for drinking it. Handwritten and traditional typefaces allude to a generations-back approach to distillation. Prohibition-era iconography and twine-tied paper packaging suggest a product that subverts norms. Branding collateral from purpose-printed cups to gift boxes crafted from wooden crates are a wink to the whole moonshine experience. Midnight Moon is criminally serious about its libations – and we’re a willing accessory.