BRAND STRATEGY / IDENTITY / COLLATERAL / WEBSITE / SIGNAGE
Crop cultivates the unique beauty of its clients in cutting edge style. Laser-etched letterpress business cards reference the salon’s repurposed walnut interior – sourced from the rugged mountains of Asheville, NC. A double exposure technique deepens the custom photography, evoking the salon’s mantra of bringing forth clients’ inner beauty for all to see. Metallic screen-printed bags merge frontier and fabulous. It’s where salon and southern sophistication intersect.