- \\ DEVICE OLD NEWS + CRAFT SPIRITS BRANDING 101 //-

CRAFT SPIRITS BRANDING: CRAFT SPIRITS, THE NEW CRAFT BEER

The renaissance of cocktail culture has driven demand for intriguing and complex spirits. And the strident re-emergence of whiskey has taken the brown-spirits category to new heights. Add growing consumer interest in the local and artisanal to the mix, garnish the lot with a wedge of lemon, and the craft spirits market is one to toast to.

People will stand behind a product they love. But getting them to pick your pour in the first place is all about what’s on the outside.

In 2015 craft spirits leapt to 3% of total US spirits sales from 2010 levels of 1.1%. Sound small? That trajectory is moving faster than craft beer did before it became the new normal. And there’s plenty of room to grow.

There are already 1,300 early-mover craft distillers active in the US. And with thousands more age-old international brands lining the bottle shop shelves, things are great for consumers – but progressively challenging for brands.

We worked closely with Sutler's Spirit Co. to help them develop a brand that blended audaciousness with subtlety – just like its historic namesakes. The packaging was inspired by the minimalist, inscrutable ceramic vessels used for housing gin during times past, and rebelling against the clear glass standards that fill the shelves. Check out more of this revolutionary era brand here. 

We worked closely with Sutler's Spirit Co. to help them develop a brand that blended audaciousness with subtlety – just like its historic namesakes. The packaging was inspired by the minimalist, inscrutable ceramic vessels used for housing gin during times past, and rebelling against the clear glass standards that fill the shelves. Check out more of this revolutionary era brand here. 

People will stand behind a product they love. But getting them to pick your pour in the first place is all about what’s on the outside. With a growing pool of producers jostling to be the G in that G&T or the whiskey to your neat, your branding and brand platform are more important than ever. 

- / 01 / BRAND PLATFORM? WHAT’S THAT?

If the phrase “brand platform” threw you for a loop, don’t worry. Mix up an Old Fashioned and settle in for some learning.

Your brand is the promise that you make to your customers – and how they think about your company, your product and your culture.

Let’s go back a step and start with your “brand”. People often think of a brand as being a logo or a name, but it’s far more than that. Your brand is the promise that you make to your customers – and how they think about your company, your product and your culture. Every interaction they have with your brand online, in-store, on social media or elsewhere shapes how people perceive your brand, which in turn shapes your brand.

Going off-brand or not having a clear idea of what your brand stands for and where it sits in the market can weaken your brand in consumers’ eyes. After all, if you don’t know who you are, how can they?

The reason so many distilleries fail is because they lack proper branding and positioning. Having a great product is one thing, but if customers don’t understand what it is, why it’s great and that they should absolutely mix it with tonic water, then they’re going to drink elsewhere.

This is why you need a brand platform. A brand platform is used to define your brand’s identity – who you are, what you offer, and what you sound like – so that every time consumers pick up your bottle, read your mixology tips or follow you on Instagram they get a clear, consistent experience.

- / 02 / BRAND PLATFORM: THE INGREDIENTS

Developing a distinct brand platform requires a refined palate for insight and nuance. 

A brand platform is a series of customer-oriented guiding principles that uniquely capture your brand’s qualities, what it stands for, and how it communicates. It should be precise, distilled – or even triple-distilled – and distinctive. 

Think of it like the tasting notes of your brand.

We collaborated with the Method + Standard creators to help them build their brand based on the idea that "their Method creates the Standard" for Vodkas. This allowed for us to be clever with how the story was expressed. More of this project can be viewed here. 

We collaborated with the Method + Standard creators to help them build their brand based on the idea that "their Method creates the Standard" for Vodkas. This allowed for us to be clever with how the story was expressed. More of this project can be viewed here. 

A BRAND PLATFORM TYPICALLY INCLUDES

Values: Like a person, your brand acts and behaves in line with a series of beliefs and principles: these are your values. These single-word terms will influence how you speak, act and do business, so make sure you can stand behind them. Maybe optimism is your thing. Or maybe you’re all about fun. 

Essence: The heart and spirit of your brand expressed in three words or fewer. This is your claim to uniqueness – so make it evocative, compelling, genuine, and above all ownable. If it can apply to another brand, it’s not distinctive. Keep trying.      

Positioning: This is where you want to stand in the marketplace – and in your consumers’ minds. What do you want them to think of when they think of you? What are the benefits that you uniquely offer, and what’s the proof?

Personality: Your brand personality is a series of human traits. These capture what you’re like – and also what you’re not like. You might be bold and classic, but never trendy. Ask yourself: if your distillery were a person, who would it be? Are you James Bond, Winston Churchill or Homer Simpson?

Voice: This is how your brand speaks. The words you use (or don’t) and the way you use them form your voice – which draws heavily from your personality. Do you say drinks or booze? Isn’t or ain’t? Are you prim, or do you curse like a sailor? 

- / 03 / MAKING A NAME FOR YOUR DISTILLERY

Naming is all in good fun until you realize that all the good ones are taken. In a market like this, the best kind of name is one that’s available. And if it’s not? Keep at it. The right one will come to you.

Before you start buying domains or making signs, revisit your brand platform to make sure that your prospective names reinforce your brand platform and positioning. Keeping your values, personality and essence in mind will help you come up with a name that sounds like you – and not just like a trend or a bunch of cool words stuck together. 

Names should be easy to remember, easy to pronounce, likeable and flexible enough to work with product names.

While your name is who you are, it’s not all about you. Before you opt for a weird spelling, the word for liquor in ancient Hungarian or something that works nicely with a .ly domain, think of your customers. Names should be easy to remember, easy to pronounce, likeable and flexible enough to work with product names. You also want to leave some room for growth – don’t name your brand 80 Proof Vodka if you plan to expand to dabble in Whiskey later on.

The naming stage is also a good time to lawyer up. Find someone knowledgeable in trademark law and keep their number at the ready for anything relating to product names, taglines and even brand imagery. Trademarks and regulatory approval go hand-in-hand in the liquor industry, so save yourself a potential headache by keeping someone savvy on retainer.

- / 04 / BUILDING YOUR IDENTITY

Now comes the part that probably first came to mind when you heard the term “branding”: what your brand looks like.

The Midnight Moon's brand is designed to appeal to the rebel in all of us. Their identity alludes to a generations-back approach to distillation. We've created this brand from the ground up. Feeling lawless? Check out more of our creative for Midnight Moon here.

The Midnight Moon's brand is designed to appeal to the rebel in all of us. Their identity alludes to a generations-back approach to distillation. We've created this brand from the ground up. Feeling lawless? Check out more of our creative for Midnight Moon here.

LET’S RUN THROUGH WHAT YOU’LL NEED TO ADDRESS

Visual Identity System: The look of your brand starts here. A visual identity system consists of your logo and sub-logos, color palette, typography, iconography, graphics and your design system, aka how it all comes together. These elements should be modular yet cohesive, meaning that they work together but can stand alone. This gives you some flexibility in how your brand is presented across different media and as you grow. A great visual identity system is distinct, memorable and cohesive.

Packaging: Everyone loves beautiful packaging. But packaging isn’t just about looking good – it’s about selling. Good packaging is distinct, communicates what your product is and how it’s different from other brands, and entices consumers to pick it up and pay for it. Liquor packaging is also subject to stringent TTB label standards, which include mandatory alcohol content statements, health warning statements and class and type designations. If you get these wrong you won’t be going far.

Responsive Web: Only reclusive artists can get away without having a website. A fully fleshed-out site can get expensive quickly, so many new distilleries may opt for a simple splash page, a temporary landing page or a microsite with just the basics. You can always scale up to include all the bells and whistles later. Whatever works for you, make sure you build the best site you can for the money you have available. Your website will be what people see when they Google you, so make sure it pulls its weight. And with almost 60% of searches now coming from mobile devices, you’ll want a site that looks good on a phone or a tablet – or risk drinking alone.

Environmental: Planning on hosting spirits tastings, hosting workshops or selling directly to the public? Your distillery is part of your brand, so make sure it ties in with the rest of your visual identity. The same applies for trade shows and events – your booth or stand is more than just a place to display your products. It’s a space to communicate your brand. Go branded or go home.

- / 05 / BRANDING ALSO MEANS REBRANDING

Absolut went clear, Jim Beam went with a signature, Glenfiddich went smooth, and BACARDI went old-school bat. Rebrands can mark the subtle evolution of a brand, or they can be a revolution. It all depends on the “why” behind them and the direction you want your brand to take.

HERE ARE A FEW REASONS FOR REBRANDING

A New Image:. If your branding is dated or doesn’t represent your current positioning, then what you’re promising consumers is at odds with what you’re actually delivering. Rebranding can help shake off an old image or unwanted associations – just bear in mind that your target audience will probably shift as well.  

Changes Are Afoot: If you’ve dramatically changed who you are or what you produce, your old look might not cut it. Rebranding can bring your brand in line with your new business direction, and can help clarify the offerings of different categories, lines and products.

An Expanded Audience: You might have launched with an audience of millennials in mind, only to find that a) everyone’s marketing to millennials and b) there are other spirit-swilling demographics who would love your stuff. Rebranding can help you tap into the demographic you need to grow.

The market is moving: Spirits is a fast-moving, massively competitive market. As consumer demands shift and new distilleries pop up, the market will evolve accordingly. If your branding’s behind the curve, you’ll lose market share to your competitors.

- / 06 / HIRING A DESIGN FIRM

So now you know what you need to do and why. While you can articulate the look and feel that you want for your brand, you’re a master distiller, not a master designer. 

Hiring the right design firm should be your goal. All design studios aren’t created equal, and finding the studio able to capture and communicate your brand can take time, but it’s the first step to creating a great brand.

Finding A Firm: Take friends’ recommendations with a grain of salt – you’ll want to look for a firm whose work resonates with you. Browse some portfolios to make sure that they do work that you like and that suits the aesthetic that you’re after. And while quality is key, so is quantity. If a firm has fewer than 3-4 similar projects in their portfolio, they may not have the industry experience to expertly guide you through the branding process. This is a competitive and highly regulated market, and good intentions often fall short.

Pricing It Out: Design costs vary with experience and the deliverables you have in mind. A full rebrand will be more expensive than a website built using existing assets. Still, even the cost for a single deliverable can vary hugely depending on the design firm and the size and scope of your brand. A logo might cost $100 or it might cost $50,000. If the quote you’re given doesn’t align with your budget, the firm may be able to make recommendations.

Value, Not Cost: Having a small budget is understandable. But there’s a difference between genuinely having a small amount to work with and not wanting to invest in branding and positioning. The strength of your brand is its brand – and you may find that it’s a lot costlier to build it retrospectively.

- / 07 /  WRAPPING IT ALL UP

Branding and positioning are literally what it takes to build your brand. Without them you have a product, but no way of enticing consumers to pick it up off the shelves or become die-hard fans of what you do.

But figuring out where you stand and what you stand for can be just as challenging as distilling that perfect blend. If you’re trying to identify your why and what that looks like across the board, getting some pointers from a branding strategist can help get you on track.

We’ve branded and tasted a few craft spirits in our time. We’re all about helping you determine what separates you from the rest of the crowd – and what it is that inspires consumers to make you their next drink. And we’re pretty expert in helping guide consumers’ hands to make the right choice.

So if you have any questions about the branding process or could use some guidance on what comes next, we’re here to help. Feel free to drop us a line and we can take things from there.

Holla@WeAreDevice.com | 1.336.501.5149 | 1.336.403.9396

 

- \\ DEVICE OLD NEWS + TYPE DIRECTORS CLUB 2017 // -

SUTLER'S SPIRIT CO WINS AT TYPE DIRECTOR CLUB 2017

Honored to share that our work for Sutler's Spirit Co was awarded a "Certificate of Typographic Excellence" by the Type Directors Club.

There was a total of over 1800 entries, from 50 countries, with 200 winners selected. The winners will also be included in the Annual of the Type Directors Club, Typography 38, and will also be shown at the 63rd Awards Exhibition (TDC63) in New York City. In addition to being exhibited in New York City, the winners will also be included in exhibitions that will tour cities in the United States, Canada, China, England, France, Germany, Indonesia, Israel, Japan, Poland, Russia, South Korea, Spain, Taiwan, Thailand, and Vietnam.

The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen. TDC has spent over 66 years uniting and celebrating typographic leaders from around the world. Through their annual competitions, they are able to highlight the best of the best typographic work in both communication and typeface design from studios and individuals both in the US and internationally.

We’d like to congratulate everyone involved in developing this project.

- \\ DEVICE OLD NEWS + SO LONG 2016 // -

SO LONG, 2016, AND THANKS FOR ALL THE AWESOME.

Good design solves problems. Especially business ones. We know it, because we live it every day.

Design is our thing – and we’ve made it our business. But like great design, great business takes work. It’s a skill you earn by rolling up your sleeves and putting in the hours. So many of them that your 2016 reflections post ends up being a week late.    

When we opened the doors to Device Creative Collaborative in July 2012, it was because anticipation had won out over apprehension. We’d been wanting to strike out on our own for years, but we’d never felt the time was right.

But we were hard workers. We were conscientious. And we were humble enough to listen and learn. We had a couple of great clients, and we had the drive to make sure they stuck around – and to add a few more along the way.

We could get started, or we could sit around waiting for the stars to align. 

So we put our heads down and let the work take over. We designed, created, crafted and branded our hearts out. And at some point the calendar clicked over to 2017.

If we’ve been scarce at gatherings or barbecues this past year, it’s because we’ve had a few other things on our plates. Here’s a bit of what we’ve been up to.


A PARTNERSHIP DEVELOPED

In March 2016, Reynolda House Museum of American Art opened its Ansel Adams: Eloquent Light exhibition. We collaborated with the team at Reynolda to develop its visual identity, exhibition graphics, merchandise and marketing materials. The exhibition became Reynolda’s most attended and received a first place American Alliance of Museums award.


ART MEETS DESIGN

The success of the Ansel Adams partnership led to an ongoing collaboration with Reynolda. We were pretty pleased to be awarded the Reynolda House Centennial and Rebranding, especially with well-respected branding firms also in contention. The Museum turns 100 this year, and we’re excited to have completed its centennial identity – and can’t wait to continue the Reynolda rebrand throughout 2017.


A HOLE LOT OF HAPPY

It was sweet to be approached by Krispy Kreme about shaking up its iconic designs. We were tasked with reimagining the packaging – and to come up with something totally new for the international market. You can find our coffee cup redesign in select stores, and there are some more collaborations in the works that we hope to share soon. 


IN GOOD SPIRITS

We’ve been working with the team behind Midnight Moon and Method + Standard for nearly a decade. So we were happy to continue things by helping set the stage for the 2017 launch of their fourth spirit. An extension of Midnight Moon, it’s an American Whiskey that will hit the shelves in March.


AHEAD OF THE LEARNING CURVE

Wake Forest University is known for its excellent in-house design department, and its talented team is behind some of the best college marketing out there. So it was seriously vindicating to be chosen as a Wake Forest creative partner.


NEW AND NOTEWORTHY

We might have spent most of 2016 holed up in our studio, but our work was out making the rounds. Along the way it was recognized by some of the world’s leading design publications and organizations. Graphis, Type Directors Club, Communication Arts, HOW and Print are a few. 

We’re not in this for the awards, but they’re a great marker that we’re giving this all we’ve got. Our design is who we are, and we love that it speaks for itself. And with two new designers on our team, we’re set to take on 2017.  


IN THE WORKS

A packaging redesign for a premium wine brand by E & J Gallo. 

A brand platform and website for a local architect needing an international presence. 

An ongoing collaboration with Lynn Lee, Canada’s premier destination wedding planner. 


BACK TO THE PRESENT

It’s been an incredible adventure – and an incredible venture. In a few years we’ve gone from dreaming to doing. Really doing. And we can wholeheartedly say that every minute has been a triumph. 

When you do what you love you can’t help but do it well. People get that. And they’ll come to you with new and awesome opportunities. We’re more than grateful for that trust and that buy-in. It’s a big thing to share your brand vision with someone and trust that they’ll bring it to the world in the best way possible.

If you’ve been waiting for the right time to rebrand or launch a product, then don’t. Now is as good of a time as ever. We’ve seen it firsthand. Creating and building brand distinction through heart-pounding design, immersive branding and disruptive packaging is what we’re all about, so let us know if you need a push to get you to where you need to be.

Let’s get 2017 started!

- \\ DEVICE OLD NEWS + GRAPHIS LETTERHEAD 8 // -

Graphis Letterhead 8

DEVICE WINS GOLD IN GRAPHIS LETTERHEAD 8 COMPETITION

We're happy to share that our stationery design for Device Creative Collaborative was awarded Gold in the Graphis Letterhead 8 competition. 

Graphis is an international publisher of books on communication design. Based in New York City, Graphis presents and promotes the best work in graphic design, advertising, photography and art/illustration from around the world.

Device was chosen among some of the top talent internationally, including Design Ranch, Kevin Cantrell and 3 Advertising. Approximately 349 entries were selected for the annual.

- \\ DEVICE OLD NEWS + GRAPHIS DESIGN 2017 // -

DEVICE WINS GOLD & MERIT AWARDS IN GRAPHIS DESIGN ANNUAL 2017

We're thrilled to announce that our work for Method + Standard Vodka was awarded Gold in the Graphis Design Annual 2017. 

Graphis is an international publication of books in the areas of communication design, and they work to present only the best design thinking from around the world.

Device was chosen among some of the top talent internationally, with approximately 349 entries being selected for the annual.

Device also won numerous Merit awards for our work on Sutlers Spirit Co. Gin, Sunshine Identity & Packaging, J.R. Liggett's Shampoo Bars, Crop Salon Identity, Black Pine Identity, and Northwestern University Football. Full credits can be viewed through the links above.

We'd like to thank everyone who contributed to each project and look forward to continued collaboration in the future!

- \\ DEVICE OLD NEWS + PRINT TYPOGRAPHY & LETTERING // -

PRINT TYPOGRAPHY & LETTERING AWARDS

We received great news that Sutler's Spirit Co package design is awarded in the hand lettering category of Print Magazine's Typography and Lettering Awards.

2015 Print’s Typography & Lettering Awards were judged by Dana Tanamachi and Dr. Shelley Gruendler.

Winners from each category, including the Best in Class, will be spotlighted on PrintMag.com, which receives over 3 million visits annually. The gallery will go live to coincide with the release of the Spring 2016 issue of Print, which will feature the Best in Class winners. The gallery will be promoted by Print, reaching nearly 80,000 subscribers.

Congratulations to everyone involved in developing the Sutler's Spirit Co brand.

TYPE DIRECTOR CLUB 2016 WINNER TDC 62

METHOD + STANDARD WINS AT TYPE DIRECTOR CLUB 2016

Our work for Method+Standard Vodka was awarded Typographic Excellence in the Type Directors Club 2016 Awards and international exhibition.

There was a total of over 2000 entries, from 49 countries, with 379 winners selected. The winners will also be included in the Annual of the Type Directors Club, Typography 37, and will also be shown at the 62nd Awards Exhibition (TDC62) in New York City. In addition to being exhibited in New York City, the winners will also be included in 8 exhibitions that will tour cities in the United States, Canada, China, England, France, Germany, Japan, Poland, Russia, South Korea, Spain, Taiwan, Thailand, and Vietnam.

The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen. TDC has spent over 65 years uniting and celebrating typographic leaders from around the world. Through their annual competitions, they are able to highlight the best of the best typographic work in both communication and typeface design from studios and individuals both in the US and internationally.

We’d like to congratulate everyone involved in developing these projects. 

- \\ DEVICE OLD NEWS + HIRING // -

COPYWRITER POSITION

We are looking for a talented Copywriter to join our growing studio. Device seeks a copywriter that can concept and create copy at the highest levels for a variety of mediums. The ideal candidate will have an appreciation for design and the ability to multitask.

- Understand the message the client wants to deliver and translate that into engaging copy
- Ensure the Design Director’s vision and our studio's philosophy is maintained throughout each project
- Manage a large volume of work with tight deadlines
- Be flexible in approach and willingness to adapt ideas to the needs of clients
- Work in a variety of mediums / disciplines with the drive to learn more and do more
- Strong research skills that ensure all copy is correct and accurate
- Passion for writing and the willingness to learn from other creative professionals
- An eye for detail and a desire for perfection
- Great organizational skills.

Send us an email at Holla@WeAreDevice.com introducing yourself. Attach your résumé and work samples as either a PDF or website link. 

No PDFs over 4MB please. Only select candidates will be contacted.

- \\ DEVICE OLD NEWS + HIRING // -

MID-LEVEL DESIGNER POSITION

We are looking for a super-talented Mid-Level Designer to join the studio. Device seeks an innovative designer that can concept, design and lead at the highest levels for print/interactive mediums. This is not an easy position so it is not to be taken lightly.

- Conceptual exploration including drawing sketching research for design projects and execution.
- Ensure that the Design Director’s vision and our studio's philosophy is maintained throughout each project.
- Manage a large volume of work with tight deadlines
- Be accountable for the leadership and direction of the design process
- Work in a variety of mediums / disciplines with the drive to learn more and do more.
- Knowledge of web/interactive design and usability is a bonus.
- Excellent typography skills.
- Have 2+ years experience to be considered.

We hire Designer who are highly skilled with Adobe Illustrator, Photoshop, and InDesign. Experience with MS Office and Google Docs is a plus. Illustration, photography and animation skills are appreciated but not required.

Send us an email at Holla@WeAreDevice.com introducing yourself. Attach your résumé and work samples as either a PDF or website link. 

No PDFs over 4MB please. Only select candidates will be contacted.

- \\ DEVICE OLD NEWS + HIRING // -

JUNIOR DESIGNER POSITION

We are looking for a super-talented Junior Designer to join our studio in Winston-Salem, NC. Device seeks an innovative designer that can concept and design at the highest levels. This is not an easy position so it is not to be taken lightly.

- Conceptual exploration including drawing sketching research for design projects and execution.
- Ensure that the Design Director’s vision and our studio's philosophy is maintained throughout each project.
- Manage work with tight deadlines.
- Work in a variety of mediums / disciplines with the drive to learn more and do more.
- Knowledge of web/interactive design and usability is a bonus.
- Excellent typography skills.
- Have 1 - 2 years experience to be considered.

We hire Designer who are highly skilled with Adobe Illustrator, Photoshop, and InDesign. Experience with MS Office and Google Docs is a plus. Illustration, photography and animation skills are appreciated but not required.

Send us an email at Holla@WeAreDevice.com introducing yourself. Attach your résumé and work samples as either a PDF or website link. 

No PDFs over 4MB please. Only select candidates will be contacted.

- \\ DEVICE OLD NEWS + INTERNSHIP // -

INTERNSHIP OPPORTUNITY

This internship position is located in Winston-Salem, NC. We seek candidates with strong design and typography skills. 

We really appreciate interns who are driven, self-sufficient and professional. 

Design duties include:
- Assisting other designers
- Building presentations
- Generating concepts to be presented to clients
- Building mock-ups
- Gathering resource materials

We hire Graphic Design Majors who are highly skilled with Adobe Illustrator, Photoshop, and InDesign. Experience with MS Office and Google Docs is a plus. An understanding of typography, composition, color, shape, and form is assumed. Illustration, photography and animation skills are appreciated but not required.

Interns can expect to gain all the valuable experience that goes with working and designing at an award-winning design studio.

Send us an email at Holla@WeAreDevice.com introducing yourself. Attach your résumé and work samples as either a PDF or website link. 

No PDFs over 4MB please. Only select candidates will be contacted.

- \\ DEVICE OLD NEWS + VICTIONARY // -

2 PROJECTS IN VICTIONARY'S NICE TO MEET YOU AGAIN

We’re proud to see our work for Crop Hair Salon and Lisa Vorce Co Teepee included in the Nice To Met You Again collection of books. This series by Victionary encapsulates the new perspectives designers have brought forward in representing companies and individuals in unique small brand items.

Nice To Meet You Again aggregates an body of printed greetings that speak values, vision and tell stories in limited space with thoughtful details. While interactive elements and sculptural artefacts guarantee attention, masterly produced graphic touches still constitute an effective way to deepen memories. Garnering more than 130 recent works from 100 creative units around the globe, the book spots distinctive conceptions and productions by means of size, materials, colour use and finishing techniques. It is an indispensable reference for small businesses and individuals who aspire to be an imposition on their clients’ mind.

Available for purchase online from Victionary or Amazon.

 

- \\ DEVICE OLD NEWS + 2015 PRINT MAGAZINE // -

2015 PRINT REGIONAL DESIGN ANNUAL

Our packaging for Method + Standard Vodka was selected for inclusion into the 2015 Print Regional Design Annual.

Print’s Regional Design Annual, now in its 35th year, is arguably the most esteemed and influential U.S.–based graphic design competition of its kind.

Print seeks top industry names that share a rich connection to the various regions they are tasked with judging. All together, they have selected 350 winners to be presented in this issue of Print.

Congratulations to everyone involved in developing this brand.

- \\ DEVICE OLD NEWS + COMMARTS EXHIBIT // -

METHOD + STANDARD FEATURED ON COMMARTS

We're excited to announce that our packaging design for Method + Standard is part of Communication Arts' Exhibit Online. The CommArts Exhibit is a online showcase of new and innovative projects in graphic design and advertising from around the world. CommArts.com is the online complement to Communication Arts magazine. Updated daily, the website is designed to provide you with daily inspiration through multiple features. Communication Arts is known to only features exceptional design projects whether online or in their print magazine.

- \\ DEVICE OLD NEWS + OUTSIDE THE BOX // -

OUTSIDE THE BOX: HAND DRAWN PACKAGING

Our work for Buck O'Hairen's Legendary Sunshine has been included in Outside the Box, a book about hand drawn packaging, writen by Gail Anderson. We are proud to have our work included among the amazing talent of Pentagram, Sagmeister & Walsh, Jon Contino, Louise Fili, Daniel Pelavin and Dana Tanamachi.

The book overview reads, in an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups.

In this exhaustive and lavishly illustrated survey, organized by four types—DIY, art, craft, and artisanal—Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.

Available for purchase on Amazon.

We’d like to congratulate everyone involved in developing this project and Gail Anderson for including our work.